MINI JCW Race Team

Graphic Design + Animation
Project Overview
Initially, this project began as a simple race schedule update for the team however after collaborating with the MINI account manager as well as the James Howard creative director for ideation and feedback, it was agreed the racing sector needed more of the MINI cheekiness that we all know and love. The goal was to highlight the MINI JCW racing heritage in a way that feels approachable and fun for all audiences.
Contributions
Lead the design for all materials from 2022-2024. Managed client needs for the MINI account. Deliverables included short videos for social media and dealership displays, posters, autograph cards, race car roof graphics, printed stickers, emails, digital dealership banners and digital race schedules.
Man dressed in MINI JCW race team t-shirt with branded baseball cap standing in front of grey brick wall moody aesthetic
Senior Graphic Designer
James Howard Creative
Jul 2021 - Aug 2024
Managed client needs for the MINI account at James Howard Creative group. Implemented several aspects of design by crafting web, print and video graphics for BMW Motorrad, MINI, ADP and GAF. Identified and addressed client pain points and sought opportunities to promptly resolve issues.
Signed autograph card mockup for MINI JCW Race Team Rooftop of race car with the 60 years of racing graphic wrapping the topShort simple animation for race team. Cheeky headline of Fun sized trophy winner transitioning into the race locations and the race team logos
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